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FEATURED PROJECTS
It is hard to pinpoint exactly what I do for a job – curate, create, collaborate, coordinate are just a few of my recent job descriptions.
Here’s some of the recent projects I have worked on that give you an idea of the scope of my skill set.
When I got a message from Krissy Marsh asking me if I knew ‘anyone who could write up a few recipes’ for her for a book project she wanted to do - I thought best idea was to meet and talk it through to get the full picture on what she wanted to achieve, before I just passed on a few of my contacts. From that initial meeting the project turned into a wild (if not a bit crazy at times) ride from stuttering start to full speed driving the project to completion. At the end of the day, it was a great project and have to thank Krissy for the opportunity to create something amazing for her.
Engaged by communications company Rocket Comms for their client ANZUP Cancer Trials Group Ltd to style and production manage a fundraising cookbook. When I was first asked to work on this project, I was a bit taken aback as it’s not the usual brief for a stylist – but the more I thought about it, the more I thought it’s such an important initiative. To create images to raise awareness about the whole ‘below the belt’ men’s business, was a challenge I could take on and produce something with style, impact and a bit of fun.
The brief: The Apology Breakfast is an invitation only event held on the anniversary of the Apology to the Stolen Generations by Prime Minister, Kevin Rudd 13 February 2008 in The Great Hall, Parliament House, Canberra. It is a sit-down breakfast for 400 guests and is attended by politicians, heads of government, corporate leaders and the stolen generations. The role was hands on end-to-end management of the event in its entirety and to improve on the issues identified by my client, from the previous year’s event management. The Client: The event is hosted by Message Stick Communications and funded by donations. Since the National Apology to the Stolen Generations in 2008, Michael McLeod, the Founder of Message Stick Communications, convenes a breakfast event to mark this occasion.
The client: Workout Meals produces ready-made meals specifically for pre and post gym and workouts. The meals are ready-to-go healthy alternatives to home cooking and delivered to your door. Meals are designed by expert sports dieticians and feature high protein and high fibre options to suit weight loss, fitness and muscle gain as well as individual dietary requirements. The brief: Workout Meals engaged a cutting-edge creative studio Design by Twist to re brand the company’s identity. The new look logos, packaging and colour palette was a strategic approach to the target market. My job was to interpret the designer’s mood boards and concepts and translate them to fit the styling of the ready-made food and athletic look talent.
Engaged by FCM Meetings and Events company for their client, Subaru Australia to style and theme the vehicles for their 50th Celebration event. The client: Subaru has been a part of Australian family life since 1973. The range is made up of adventure loving vehicles with performance, engineering and revolutionary design at their core. The brief: The celebration event at Sydney’s International Convention Centre, included 3 cars to be themed to reflect three different vehicle types both new and vintage. Contemporary beach and camping themes and a vintage 1970’s camping look. The look: Each of the three vehicles were to be themed inside and out to reflect the vehicles performance, off-road adventure capability, inspiration and a nostalgic look back at the ‘way we were’. The vehicle colours and performance style were the starting point of the theming – Cross Trek vehicle was a beach theme with surf boards, towels, wetsuits and sand, pebbles and grasses. Outback vehicle was a modern camping theme with camping equipment, swag, camp chairs, mountain bike and river pebbles and native bush plants. 1970’s Leone wagon was vintage camping themed with picnic basket, tartan rugs, fire pit and quirky ‘old school’ equipment, gravel and low scrubby plants.