Subaru 50th Celebration Event
Engaged by FCM Meetings and Events company for their client, Subaru Australia to style and theme the vehicles for their 50th Celebration event.
The client:
Subaru has been a part of Australian family life since 1973. The range is made up of adventure loving vehicles with performance, engineering and revolutionary design at their core.
The brief:
The celebration event at Sydney’s International Convention Centre, included 3 cars to be themed to reflect three different vehicle types both new and vintage. Contemporary beach and camping themes and a vintage 1970’s camping look.
The look:
Each of the three vehicles were to be themed inside and out to reflect the vehicles performance, off-road adventure capability, inspiration and a nostalgic look back at the ‘way we were’.
The vehicle colours and performance style were the starting point of the theming –
Cross Trek vehicle was a beach theme with surf boards, towels, wetsuits and sand, pebbles and grasses.
Outback vehicle was a modern camping theme with camping equipment, swag, camp chairs, mountain bike and river pebbles and native bush plants.
1970’s Leone wagon was vintage camping themed with picnic basket, tartan rugs, fire pit and quirky ‘old school’ equipment, gravel and low scrubby plants.
THE JOBS/SCOPE OF WORK:
My job was to source all the items for each theme, present mood boards with images for the client to approve and to keep within the designated budget. Once approved, I needed to purchase all the items, deliver to the venue and set up and style for the event and responsible for the bump out of items hired and unwanted by the client post event. Keeping in mind and across the venue requirements for floor coverings, plant usage, OH&S and security.
THE BUDGET:
It was a massive jigsaw puzzle of costs, images and info to wrangle into a spreadsheet to keep within the budget allocated. Whilst I came in on budget, it wasn’t as big as it might seem for the calibre of the client, and it was a matter of thinking outside the box to find (and negotiate) the items to make the looks come to life.
THE OUTCOME:
The three themed vehicles added an authentic element of fun and adventure to the event’s storytelling and celebration of the last 50 years of Subaru Australia. While emphasizing their proud history of getting families to where they need to be (no matter how rough the road).
THE BUDGET:
Advertising day rate for propping, returns and styling days was established + props hire and purchase, couriers budget based on the client’s requirements and the number of shots per day.
THE OUTCOME:
Colour played a key role in the new brand identity. It was positive and vibrant, bright without being too overwhelming. The colour palette was designed to allow many colour combinations ranged from vibrant and energetic to more pastel and calm. This was reflected in the props and wardrobe to compliment the new brand design.
I worked with the photographer, designers and client on the shoot days to achieve the highest impact images to launch the new look campaign and for ongoing use in advertising, billboards, social media, packaging and on their website.
CLIENT FEEDBACK:
‘Thank you for doing such an awesome job and being such a pleasure to work with. Look forward to the next one’!
Terri Stewart
Executive Producer, FCM Meetings and Events
